6 Ways to Build Trust with Brand Consistency

I want to remind you how important it is to stay on Brand with Voice, Tone, and DESIGN irrespective of whether you are a one-man show or a group of hotels! “A brand is a perceived value. It’s the personality of the company. Brands spend a lot of time and money to get the right […]

Easy Ways to Step Up your Marketing

Welcome to my weekly blog to provide you Easy Ways to Step Up your Marketing. To be honest I have not practised what I preached these past few years while I have been focused on creating my online store and not directing enough attention to my core business and you!  Time to rectify that! “Your […]

Email is Not Dead, Just More Important!

Just a reminder that EMAIL IS NOT DEAD especially when working hand in hand with social media and an e-commerce website to convert sales; it is very much alive!  An integrated marketing strategy is essential to find new customers, warm and massage the relationship until they are ready to engage and want more.  And, wherever […]

TESTIMONIALS Help Customers choose YOU!

TESTIMONIALS are a way to Help Customers choose YOU, to monitor sentiment, customer satisfaction and your service delivery and standards. You should encourage customers to provide you with feedback constantly. Customer and Client Testimonials are one of your most effective and inexpensive marketing tools at your disposal to attract customers and yet are so underutilized. […]

Ignite Your Marketing Strategy

A killer marketing strategy will close the gap between where you are now in your business and what you dream about becoming! This is your year BUT you know that you cannot keep doing the same things over and expect different and better results. What you need is a sound, sustainable and successful Marketing Strategy. […]

How to Get it On with Video Marketing!

You’re probably asking why all the hype about video marketing and so much talk from me about the subject on all my platforms? Let’s highlight some reasons for you. Video marketing is one of the newest additions to your promotion toolbox because it is one of the most versatile and profitable digital marketing tools out […]