It’s not a One Size Fits All!

Just a reminder that EMAIL IS NOT DEAD especially when working hand in hand with Social Media, it is very much alive!  An integrated marketing strategy is essential to find news customers, warm and massage the relationship until they are ready to engage and want more.  And, wherever they are, you need to be. These […]

How to Help Customers choose YOU!

TESTIMONIALS are a way to monitor customer satisfaction as well as your service delivery and standards, but also to use for marketing purposes. You should encourage Customers to provide you with feedback constantly. Customer and Client Testimonials are one of your most effective and inexpensive marketing tools at your disposal to attract customers and yet […]

Social Media Part IV: Twitter & YouTube

Social media is not a fad nor a trend. It’s here to stay and essential for any online existence. Its indispensable for marketers, it’s but as a marketing channel, things can get a bit confusing. Social media marketing includes 100’s of potential social media sites, a vast array of ways to engage, and a medley […]

The 5 Stages Customer Journey

By applying your ‘passion’ when analyzing the performance of your business during each of the 5 stages of the customer journey, it will be easy to see how you can stand out above your competition and keep the attention of potential customers. When I plan a trip, I take a lot of care with my […]

SEO OF YOUR WEBSITE

This article highlights issues about SEO of your website and the importance of an ongoing campaign: http://www.searchengineguide.com/stoney-degeyter/how-to-get-the-most-value-from-your-seo.php It is no longer about a ‘pretty’ site and as we embark on our marketing plans for 2012, SEO (handled by our carefully identified professionals who specialise in this service) will feature very prominently to ensure that your […]