Social Media Part IV: Twitter & YouTube

Social media is not a fad nor a trend. It’s here to stay and essential for any online existence. Its indispensable for marketers, it’s but as a marketing channel, things can get a bit confusing. Social media marketing includes 100’s of potential social media sites, a vast array of ways to engage, and a medley […]

The 5 Stages Customer Journey

By applying your ‘passion’ when analyzing the performance of your business during each of the 5 stages of the customer journey, it will be easy to see how you can stand out above your competition and keep the attention of potential customers. When I plan a trip, I take a lot of care with my […]

Five of Richard Branson’s and one of Mine

Richard Branson started a blog on LinkedIn. His Five top tips to starting a Successful Business http://www.tourismtattler.co.za/five-top-tips-to-starting-a-successful-business/ are both refreshing and thought provoking. I have précised his five top tips: 1. Listen more than you talk Brilliant ideas can spring from the most unlikely places. 2. Keep it simple. You have to do something radically […]

Play your part with Responsible Reviews

Yesterday (27 Jan 2013)  I was at a beautiful restaurant for lunch in Parys – each outside table in its own little secluded area in the garden down towards the river … just perfect for a Sunday lunch. As a TripAdvisor convertee, I did of course check with the ‘review guru’ and booked despite the […]

SEO OF YOUR WEBSITE

This article highlights issues about SEO of your website and the importance of an ongoing campaign: http://www.searchengineguide.com/stoney-degeyter/how-to-get-the-most-value-from-your-seo.php It is no longer about a ‘pretty’ site and as we embark on our marketing plans for 2012, SEO (handled by our carefully identified professionals who specialise in this service) will feature very prominently to ensure that your […]