It’s not a One Size Fits All!

Just a reminder that EMAIL IS NOT DEAD especially when working hand in hand with Social Media, it is very much alive!  An integrated marketing strategy is essential to find news customers, warm and massage the relationship until they are ready to engage and want more.  And, wherever they are, you need to be. These […]

How to Help Customers choose YOU!

TESTIMONIALS are a way to monitor customer satisfaction as well as your service delivery and standards, but also to use for marketing purposes. You should encourage Customers to provide you with feedback constantly. Customer and Client Testimonials are one of your most effective and inexpensive marketing tools at your disposal to attract customers and yet […]

The 5 Stages Customer Journey

By applying your ‘passion’ when analyzing the performance of your business during each of the 5 stages of the customer journey, it will be easy to see how you can stand out above your competition and keep the attention of potential customers. When I plan a trip, I take a lot of care with my […]