Social Media and Marketing Workshops to Grow your Business

These marketing workshops are for you if you are a business owner or manager and if you are less than very satisfied with your marketing results.  “Satisfied” means your marketing investment is paying off and you are generating leads that convert to sales.

Sign up to work with Suze Bouwer to learn how to fit all the pieces of the puzzle and Ignite Your Marketing!

Marketing is a Puzzle but you can learn it

8 Good Reasons you need Social Media and Marketing Workshops

All our prospective clients who complete our sign-on survey suffer from at least one of these challenges:

  1. They do not know where to start doing marketing right.
  2. They are selling a product or service instead of a solution of transformation.
  3. They cannot describe their ideal customer beyond gender, age, location, marital status, and job title so they ‘spray and pray’ instead of shooting for bull’s eye.
  4. They are not marketing in the right places to reach their ideal customers.
  5. They do not take their audience from suspect to prospect to customer to advocate.
  6. Facebook is a waste of time.
  7. They do not get engagement and results from their posts.
  8. Despite hustling and cold calls their prospects do not convert to customers.

Marketing Made Simple Workshops

with Suze Bouwer

Suze Bouwer, Marketing Coach

Our series of workshops not only Tell you what to do like most courses out there; we show you how!

That is why Suze offers a series of WORKSHOP and not just another training course.

You get coached but a business owner and seasoned marketer. 

You get instruction, cheat sheets, best practices and all the short cuts we have learned over many years.

Our series of workshops not only Tell you what to do like most courses out there; we show you how!

That is why Suze offers a series of WORKSHOP and not just another training course.

You get coached but a business owner and seasoned marketer. 

You get instruction, cheat sheets, best practices and all the short cuts we have learned over many years.

Marketing Workshop Program

Learn how to implement a step-by-step marketing strategy through a series of workshops including:

5 “How to do Marketing” Video Training Modules 

Redmatchstick Marketing Made Simple Strategy

MODULE 1:  WHAT and WHO @ R690

Part 1    Benefits Sell.  Features Tell. Learn to tell your Story and Connect on an emotional level.

Part 2    Define your Ideal Customer so you direct your marketing communication effectively, in a language they understand. Fine tune your “I Help” Statement also known as Elevator Pitch.

MODULE  2: WHERE TO GO TO MARKET  @ R1380

Part 3    Understanding the Major Social Media Platforms, who is there and what content is consumed.

Part 4   Optimize local marketing with Google my Business.

Part 5    Email Marketing Best Practices including POPI for small business and list building.

Part 6    Optimize your Website with Best Practices for non-Techies.

MODULE 3: INVIGORATE YOUR FACEBOOK MARKETING @ R1380

Part 7   Facebook Page Setup and Navigation; Settings and Insights

Part 8   Posting on your timeline, Creator studio and scheduling

Part 9    Managing Groups & Events

Part 10    Ad set up for Beginners.

MODULE 4:  CONTENT MARKETING @ R690

Part 11    LIVE and re-purpose Video.

Part 12    Change up your image posts and get noticed. (Collage, Meme, 3D, Quote, Slide Show, GIF, Animation, Carousel)

Part 13    Canva.com creative design demo

MODULE 5:  CONVERSION STRATEGY @ R690                  

Part 14    Understanding Customer Journey & Intent

Part 15    Marketing to Levels of Awareness

Part 16    Conversion Funnel Objectives and Tactics

Part 17 Implementing a Content Plan

TOTAL COURSE FEE:  R4 530.00 incl. VAT. Sign up today and SAVE R453.00

Simon Sinek Golden Circle - Begin with Why

Start with Your WHY  

BONUS CONTENT

Kickstart your program with a FREE TRAINING. Get inspired with this Simon Sinek video. 

Getting clear on your WHY gives people a reason to care. DOWNLOAD this FREE worksheet to get learn more about your own Why.

Sinek writes that too few companies know or can articulate their WHY; also known as their Purpose, Cause or Belief. Their WHY is their reason for Being. And, their WHY is the reason anyone should care.

Starting your marketing strategy with WHY gives your Followers and Customers a way to identify with you on a personal level, and we know people buy with their hearts, not their minds! If your WHY matches their WHY, they are willing to go the extra mile with you.

Without a clear WHY, people default to the WHAT. Then you are always caught in this struggle to differentiate yourself in the sea of WHAT.  That is when you are forced to differentiate yourself with features, or worse, with the price.

MODULE 1: WHAT YOU SELL & TO WHO

MODULE 1:  WHAT and WHO

Part 1    Benefits Sell.  Features Tell.

Part 2    Define your Ideal Customer

Learn how to write marketing communication that sells. 

Learn how to research you your ideal customer.  Any part of the marketing and sales process that “TOUCHES” the customer, which is pretty much EVERYTHING, will IMPROVE when you get clear on your CUSTOMER AVATAR.

In this module you will learn about how the pandemic has changed customer behaviour.

MODULE  2: WHERE TO MARKET

MODULE  2: WHERE

Part 3    Understanding the Majors

Part 4    Google my Business

Part 5   Email Marketing Best Practices

Part 6   Website Best Practices

Once you know your ideal customer, which audience favours each major social media network and what content you need to create to have an impact, only then can you choose where to go.

In this module you will also learn how to leverage location and email marketing to build trust and what you need to convert sales online.

Building your email list and a critical marketing best practice!  You will learn how to create a lead magnet, an opt-in form and start taking your fans on to their next step with you.

MODULE 3: FACEBOOK MARKETING

MODULE 3: INVIGORATE YOUR FACEBOOK MARKETING

Part 7   Facebook Page Setup and Navigation

Part 8   Posting Options

Part 9    Groups & Events

Part 10   Ads for Beginners

Facebook is a community with more people than the biggest country on earth.  Whether you love it or hate it, it is the best and cheapest platform to invigorate your social media marketing skills.

Facebook changes almost daily, this module will help you learn about what works best right now.  What you learn will help you navigate the other networks more professionally.

Facebook provides powerful tools that help you stand out and get noticed.  We will focus on how to us Facebook.

NOTE:  The Facebook Advertising training is entry level.  Get the basics right and you increase your ROI 10-fold.  The primary objective is to stop you boosting posts because you know better!

MODULE 4: CONTENT MARKETING

MODULE 4:  Content Creation & Distribution

Part 11    Learn how to do LIVE Video and re-purpose video

Part 12    Learn how to up your game with image posts.

Part 13    Canva.com creative tool demo

The most effective types of content now are Stories, Live broadcasts and Video. (We also recommend Podcasts although this is not included in this workshop).

We will show you how to create all the types, how to re-purpose and distribute across platforms for maximum results.  Great content essential to get noticed and stand out in the noise.

We recommend www.canva.com and include a demo that will ignite your content creation

Sharing quote posts every day just does not cut it. We also give you a CONTENT PLAN to give you a system to post strategically.

MODULE 5: CONVERSION STRATEGY

MODULE 5:         Conversion Strategy

Part 14    Understanding Customer Journey & Intent

Part 15   Marketing to Levels of Awareness

Part 16   Conversion Funnel Objectives and Tactics

Part 17 Implementing a Content Plan.

Only around 3% of your audience is ready to buy whatever it is you are selling right now. These are your most motivated prospects who already know you.

People buy from businesses they like, know and trust.  This does not happen by accident or even with time.  Without a conversion funnel in place i.e., a plan to take a cold prospect and convert them into a paying customer, you are leaving 97% of your business potential on the table.

Your marketing tactics for suspects differs from what you do to build trust with fans and how you usher them right down your conversion funnel to the ultimate win – A Loyal Returning Customer.

COURSE FEE:  R4 530.00 incl. VAT. Sign up today!

SAVE R453.00

Sign up for Individual Modules:

FULL COURSE BONUSES

  1. Weekly Q&A

2. Facebook Marketing Group Community

3. Worksheets

4. Training Replay (Ts and Cs apply)

5. Cheat sheets

Optional Additional Coaching to take you to next level marketing:

  • Instagram Best Practices
  • Set up and Grow your LinkedIn Profile
  • Set up your YouTube Channel
  • Search Engine Optimization for non-Techies
  • WordPress Content updates, Blogging and Woo Commerce tips

Email us to find out more:   suze@redmatchstick.com

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