Hospitality Marketing


 

8 Ways to Respond to Your Competitors

Marketing is about attracting, engaging and retaining customers but without a thorough understanding of your competitors, their products, service, pricing, customers etc. your shooting in the dark. Keep tabs on new developments such as upgrades, expansion or new businesses, through the media or by connecting with suppliers who are likely to know a lot about […]

Social Media Part IV: Twitter & YouTube

Social media is not a fad nor a trend. It’s here to stay and essential for any online existence. Its indispensable for marketers, it’s but as a marketing channel, things can get a bit confusing. Social media marketing includes 100’s of potential social media sites, a vast array of ways to engage, and a medley […]

Social Media Tips Part III : LinkedIn & Pinterest

To say I was discombobulated by this digital marketing thing just a few years ago would be an understatement. As a bit of an industry dinosaurs it was sufficiently onerous to grasp the whole discipline, let alone keep current in this perplexing, constantly changing environment and also achieve my employer’s goals and objectives. It is […]

The 5 Stages Customer Journey

By applying your ‘passion’ when analyzing the performance of your business during each of the 5 stages of the customer journey, it will be easy to see how you can stand out above your competition and keep the attention of potential customers. When I plan a trip, I take a lot of care with my […]

Five of Richard Branson’s and one of Mine

Richard Branson started a blog on LinkedIn. His Five top tips to starting a Successful Business http://www.tourismtattler.co.za/five-top-tips-to-starting-a-successful-business/ are both refreshing and thought provoking. I have précised his five top tips: 1. Listen more than you talk Brilliant ideas can spring from the most unlikely places. 2. Keep it simple. You have to do something radically […]