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Is the Hotel Spa a Cash Cow or a Burden?

Unfortunately, most of the time, the spa is underutilized or even empty. As a result spa’s in hotels often represent an additional cost factor, instead of an incremental revenue source. Many hotel property owners and hotel management teams of city hotels, resorts, conference hotels and upscale country side B&B’s are adding a luxury Spa to their […]

The Value of Independent Experts

A thought for the week – synergies with small, independent sales, marketing and PR experts offers owners a really effective solution that brings hands-on services, cost savings, out of the box strategies and so much more … much like creative design Benefits of Engaging a Small Design Studio In a small design studio, the principle/owner […]

Social Media can increase conversion

Improving interactive customer service and social media are two ways to reduce abandonment and potentially increase conversion on your hotel website. Nearly 3 in 5 US online consumers will consider abandoning an online purchase if they have questions and can’t get immediate help. According to a major global hotel chain “proactive chat helped it reduce […]