Wednesday Wisdom! Weekly Marketing Workshops

Let Suze Bouwer take you by the hand and SHOW YOU HOW to do your own Small Business Marketing

JOIN Suze’s Weekly Marketing Workshops to implement a Step-By-Step program to Kick-start Your Marketing Strategy and create a Powerful Online Presence.

Any marketing strategy to grow a successful business is about:

Putting the RIGHT MESSAGE

In front of the RIGHT CUSTOMER

In the RIGHT PLACE

At the RIGHT TIME.

In this day an age it means going ONLINE.  Non negotiable!

Most people get sidetracked by all the hype and think that marketing is about doing the cool stuff like Boosting Facebook Posts and Google Ads;  sadly, such campaigns often leave small business owners with lighter wallets, scratching their head wondering “what just happened?”

That’s because every business is unique and there is no ‘one-size fits all‘.  Don’t make the same mistakes as many people out there and try skipping straight to the marketing tactics that gurus recommend in the oversupply of free webinars, e-books, and YouTube videos.

Suze makes MARKETING SIMPLE and whether you feel you lack computer skills, you’re are terrified of Facebook, don’t know what to put out there to grow your audience and the biggest challenge of all – can’t get your online audience to buy from you; then this is where you will get a breakthrough. 

Time to get excited because Suze will help you believe in yourself and what you do.  YOU GOT THIS!

Redmatchstick’s Weekly Marketing Workshops are for START-UPS, SMALL BUSINESS & SOLO-PRENUERS, specifically if:
  • you want or need to DO YOUR OWN Marketing
  • you have tried and failed to finish online courses;
  • you feel somewhat technologically disadvantaged; 
  • you finally over muddling along on your own;
  • you find modern marketing a bit baffling;
  • you know what you are doing now is not working;
  • you want a solid marketing foundation to Build and Grow your business.
  • also if you manage or own a restaurant, coffee shop, hair or beauty salon, a local event venue, a business service or sell corporate gifts, own a clothing boutique or craft store; jewellery shop, animal care or grooming, landscaping or plant nursery, if you are a personal trainer or therapist or own a sandwich shop or deli, a daycare business, IT services or even a plumbing business …

In fact, this is for any business that needs to know how to consolidate an online presence, people who need clarity about what to focus on and, want to be shown how to get Better Results.

RedMatchstick Ideal Customers

Just some of the POWERFUL Take-outs you will enjoy!

  • Igniting the WHY you do what you do so that it spurs you on.
  • A meaningful understanding and knowledge about your Ideal Customer, what they want from you and, how to talk to them so they think you are reading their mind.
  • No more wasting time and getting frustrated with figuring it out alone.
  • CRUSH THE FEAR of doing something wrong  or dangerous on social media.
  • No more tech overwhelm and not knowing what to do because you have someone right there to show you where to Click and where to Go.
  • Implementing what is working NOW and know what to ignore!
  • Going on a journey with someone who has got your back, looking over your shoulder to help you get it done.
  • Making sense of how it all fits together and scoring wins every week, for You and Your business.
  • Learning how to ENGAGE, nurture and Grow.
  • Building a valuable Audience and loyal Following.
  • Naturally convert people who are ‘Interested’ to ‘Invested’ in your business.

Weekly Marketing WorkshopSPOILER ALERT!  There are NO quick fix gimmicks & ‘sales-y’ strategies here but rather a proven, professional systematic approach to building a sustainable online presence.

Rather, with this sound foundation and the basics in place you can build, grow and pivot any business.

Here you get to work side-by-side with Suze, in real-time on your own business as well as alongside others facing similar challenges; in a comfortable relaxed setting where you can share experiences and help each other avoid unnecessary pitfalls and delays.

This is not an  online course but rather a step-by-step series of practical workshops with me taking you by the hand and showing you what matters most and how to do it. 

You finish up every week’s workshop having worked directly on your own business, implementing new marketing tactics, as you go.

You can sign up week by week or per month and get week 5 free; whichever suits your budget, your needs, your expertise, your time and availability, etc.

THERE IS NO LONGER ANY NEED TO STRUGGLE ON ALONE with marketing your business and creating a competitive online presence.  You will find out what’s what, know what to leave and when to lean in and listen; and you will know what to measure and how to tweak your strategy to get better results.

weekly marketing workshop

Work side-by-side with your own marketing coach and like-minded Peers to get results fast for a fraction of the normal cost!

ONLY R500.25 per week (incl VAT)!

After 5 Sessions you qualify for a FREE one-on-one consultation (Value R1125). 

BOOK NOW

or Inquire about a Seat at our Table!

You will be given clear examples, and helped along as you implement what you learn using the tried and tested techniques which Suze uses every day.

There is no need to worry about asking stupid questions or showing your lack of computer skills. You will not be alone!

Whether you have a budget to outsource or not, or whether you want to DIY; the most powerful decision you can make is to sign up for the support, mentoring and guidance you need to GROW YOUR BUSINESS and deliver your gift to those that need it.

Suze has over 30 years of marketing experience, having spun the corporate treadmill at high speed for many years.  After going solo, she started and failed a number of times but she kept dusting herself off and getting back up, learning from her mistakes and finding better, smarter and cheaper ways to move on.

Which way are you heading_Now, she truly WALKS THE TALK  and invites you to let her guide you on the next leg of your entrepreneurial journey.

Suze will not only teach and show you how “Marketing” works in the real world but as you progress through the program, she will mentor and support you through the typical challenges that small business owners and entrepreneur faces because she’s been there … lived the self-doubt, suffered overwhelm and tossed and turned through too many sleepless nights.  Suze continues to work with her own mentors to ensure she stays on top of her game and delivers what you need.

This series of workshops will help you LEAPFROG YOUR COMPETITION because you’ll be doing all the right work, up front in your own business, and not on some case study that you don’t relate to.

Learn the 5 Essential Marketing Pillars:

  1. WHY are you in Business?  Why should people care what you do and why should they part with their money?
  2. WHO is your Ideal Customer?  One of your most important marketing tasks is to know your customer better than anyone else.  When you do, your messaging changes, how and where your market changes and your entire success rate escalates. 

WATCH THIS VIDEO to Learn Why this is so IMPORTANT!

3.  WHAT do you offer in return for their money?  What do you do better and WHAT is in it for them.  When you focus on the transformation, the outcome, the end result, the promise – then you offer people a reason to want more.

4.  WHERE do you go to in this modern world to get the best return on your time, money and effort? It’s simple.  You go where your Ideal Customers hang out.

5.  Finally, HOW do you do it?  What is the right way and what should you focus on?   Working smarter is key, and Suze will show you proven Best Practices.

5 PILLARS Marketing StrategyOur recommended approach is to start systematically building pillar by pillar … 1 to 5.

But because every person and every business is unique, you can cherry pick which is going to help you most, fastest. 

Email to Meet with Suze over a coffee to assess which sessions are best for you!

WEEKLY MARKETING! WORKSHOP

SIGN UP TO JOIN   R500.25 per session. 

After 5 Sessions you qualify for a FREE one-on-one consultation. 

What & When?

Tuesday morning or Wednesday afternoon – you choose.

NOTE:  Majority vote rules!  Participants may request a change in the program due to their most pressing needs. We aim to get the quickest results for our participants hence the program is flexible!

Always check if you have a specific topic you want to learn.  Follow Suze’s Facebook Page for EVENTS & UPDATES!

Weekly Marketing Workshop Schedule

WHERE?

On receipt of payment, we mail you your worksheets to print at your office and bring along to each training at the RedMatchstick office in Fourways, Johannesburg.  Address is advised on receipt of payment and confirmation.

WHEN?

TUESDAY  09h30 to 12h00 

WEDNESDAY 14h00 – 16h30

Subject to 4 or more participants, private groups may be booked.

REQUIREMENTS?

  • Advance booking and pre-payment 
  • Your own laptop
  • Your weekly printed worksheet
  • You arrive and start on time
  • Completed Homework
  • Follow Facebook.com/suzebouwer

HOW IT WORKS

WEEKLY MARKETING WORKSHOPS are restricted to small groups to ensure individual attention.

We will provide instruction, advice, demo’s, answer your questions, clear barriers, share tools, workarounds, everything we can do to get you moving forward in the right direction every single week.

Tea/Coffee break with something delectable to nibble on to sustain the grey matter!

save 25%
BUY NOW R 500.25 per session.

After 5 Sessions you qualify for a FREE one-on-one consultation.   

Special offer for Woman of Stature MEMBERS’  info@redmatchstick.com 

Weekly Marketing Workshop Schedule

Session

Topic         Part I: TOP OF FUNNEL – ATTRACT

1

 WHERE TO MARKET YOUR BUSINESS ONLINE.

Find out how your Customers Search, what your Competitive advantage is and know where you need to be online BEFORE you head off in the wrong direction.

2

 YOUR IDEAL CUSTOMERS ARE THE CORNERSTONE OF ALL YOUR MARKETING.

Learn to listen to what makes them tick & gets them thinking you can read their Minds.

3

 FACEBOOK MARKETING TOOLS & TIPS I

Tips to set up your page to be Discovered, Branding & Design Cover Photos that help you Attract-Build-Convert, write Bios you can tweak for all your other Platforms plus Settings to improve page performance and User Experience.

4

 FACEBOOK MARKETING TOOLS & TIPS II

When you know how to use all the tools Facebook offers up free including Groups, Events, Polls, Page & Audience Insights, Messaging, Hashtags & more (Re-purpose for other networks).

5

 VIDEO MARKETING AND FACEBOOK LIVE.  

Video is TOP Marketing Content you can put out there in 2019!

Part II:           MIDDLE FUNNEL – BUILD & NURTURE

6

 CONTENT STRATEGY TO DRIVE PROSPECTS DOWN YOUR CONVERSION FUNNEL

No more “what to post”  headaches as we work together to design and create 7 very different posts to achieve different objectives to Attract-Build-Nurture-Convert. 

7

 INSTAGRAM, YOUTUBE & LINKEDIN BASICS

Networks that help you take your service or product to WHERE your prospects are.

8

 BUILD YOUR LIST & EMAIL MARKETING

Lead Generation, Managing your Email List & Tips for an effective Strategy.

Part III:  BOTTOM OF FUNNEL – CONVERT

9

 YOUR WEBSITE and LOCAL MARKETING. 

Non-tech tips to optimize search engine results & your most valuable marketing asset 

10

 WORDPRESS, MAILCHIMP & BLOGGING KICK START

Learn about Lead Magnets and Sales Pages

11

 FACEBOOK ADVERTISING KICK START

Pay to Play! Get the basics to Grow and Engage your Audience on a small Budget.

WEEKLY MARKETING WORKSHOP TERMS & CONDITIONS

  • Minimum per Group is 4 people and maximum eight. 
  • Exclusive group training is possible to cover specific topics or a tailor-made program.
  • The training is offered in a relaxed environment, in Fourways, Johannesburg.  Please note there are two large but very friendly dogs.
  • Sessions start promptly to avoid inconvenience to participants.  Latecomers will not be given extra time or support to catch up!
  • Homework is essential to get results and implement training in your business as you progress.
  • Pre-payment is essential to reserve your spot at the Table. 
  • Space is limited! Last minute cancellations or non-arrivals will not be refunded.
  • Bundle purchase will only be available for 5 consecutive training sessions and may not be used as and when due to space limitation.
  • Participants may Cherry-pick individual sessions as needed, subject to availability and by prior agreement.

Any Questions?  Email Suze

CHOOSE TO LEAVE ORDINARY BEHIND … space is limited!

BUY THE BUNDLE & SAVE WITHOUT WASTING ANOTHER MINUTE

buy now

R500.25 per session LET’S DO THIS!

We welcome Decision Makers and Action Takers to our Tribe.

WE WELCOME DECISION MAKERS AND ACTION TAKERS TO OUR TRIBE

Woman of Stature Membber OfferWoman of Stature Members Offer: 

email Suze to claim your deal.