How to Ignite Your 2018 Marketing Strategy


IF 2018 is going to be YOUR year, then you have to know that you cannot keep doing the same things over and expect Better Results and that you need a sound, sustainable and successful Marketing Strategy?

These are 5 Essential Pillars you NEED for a sound foundation to Build your Marketing Strategy:

  1. WHAT you sell
  2. WHO you sell to
  3. WHY you sell
  4. HOW they Buy
  5. WHERE they Buy

Watch the Training AND Ignite your Marketing Strategy:

Get your Worksheet and the HUGELY VALUABLE list of Targeting criteria

I am hosting training like this every Thursday at noon in my Facebook Group and invite you to JOIN ME!

Even if you already have your Marketing Strategy in place, you would still do well to check these boxes:


YES - make it mineDo you understand what you offer in terms of BENEFITS you deliver?  If you only tell customer what they can see, taste, touch and not what change they can expect to see as a result of investing in you and how they will feel, then you are leaving your money right there on the table!


YES - make it mineWho is your IDEAL CUSTOMER really?  Once you know who they are, where they pend their time, what interests them, what keeps them awake at night; who they follow, what they watch and read … then, and ONLY THEN can you talk to them in a language they understand, relate to and want to know better!


YES - make it mine Why are you in business?  Are you focused on what matters most?  If you do not believe in your Promise and get great pleasure out of what you do, then find something that does do that or get a 9 to 5 job working for someone else.


YES - make it mineDo you engage throughout the Customer Journey?  The internet has created a journey starting with Dreaming through to Sharing.  Your job as on a marketer is to position your offer in front of them to get their Attention, retain their Interest, inspire their Desire to Acquire!  (AIDA)


YES - make it mineWhere do they Buy – online and offline?  Are you at every touch point and checking there is absolutely NO friction that may impact negatively on your conversion rates?


I invite you to join my Closed Facebook Group for a WEEKLY TRAINING to help you implement these step and other marketing tactics:

Joining is only a click away here   I can’t wait to welcome you to the INSIDE!

Anything to Add. I value your comments!

Suze Bouwer, owner and creator of is a marketing coach who supports small businesses in Southern Africa by showing (not telling!) owners and managers how to get better, easier and quicker results from digital marketing.  Making sense of this often confusing and constantly changing space, Suze shows how to work smarter using tried and tested systems and strategies that support the business, save time and money whilst avoiding costly mistakes, frustration and muddling along alone.


The information contained in training material on this website is for education purposes and designed to help you understand the subject matter better.  While every effort has been made to accurately represent the information along with my opinions and insights, and example given, although believed to be accurate, should not be relied on in any way to deliver similar results.

The information is an account of what I have experienced and testimonials and examples given are exceptional results by people who have done the work, tested and tweaked to find their own best way.

Your chances of success are heightened by

1) serving a good niche

2) a good knowledge about your niche

3)being in the right place at the right time

4) a unique selling point

5) an effective call to action

5) consistent implementation of recommended best practices

6) Measuring, testing, and tweaking.

My coaching and training is designed to help you but every business is unique and even if you do or have all of the above, success is not guaranteed.

If you cannot afford to invest in yourself, or will not do the work, do not apply it or buy it.


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