Effective Hospitality Marketing in 2011

I am struck by the “Back to Basics” concepts below.

Common sense prevails and remembering how you wish to be treated … it really is pretty simple

  1. ”Don’t go after a friend to make a sale; go after a sale to make a friend”  by long time sales executive and Executive Vice President, HSMAI Adrian Philips, 

 The responsibility for exceptional customer sales and service belongs to everyone on staff, including the owner and manager.

  1. Understanding thatRepeat Clients are the heart of any successful hotel marketing. This means Defining your clients, knowing what makes you special to them and adding special experiences to enhance the ‘uniqueness’ of your offerings.

Combination of sales message and service delivery are tied together.

  1. Successful Hospitality Marketing today relies heavily on Relationship building. We cannot forget that Getting to YES requires a coordinated marketing activity that makes the potential customer want to make the decision to use your hotel over a competitor.

You have to be better and more attractive in your total package to get them to make that YES decision.

Extracts from an interesting exercise at;

A Quiz on Effective Hospitality Marketing in 2011: Understanding and Using Complementary Tools | By Dr. John Hogan, CHE CHA CMHS   http://www.hospitalitynet.org/news//4051357.html

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