Content Marketing

Content Marketing Do-It-For-You starting at R862.50 per month

We offer the following options:

  1. Work side by side with you to create your content plan Email Now
  2. Simply Get our current Chat Plan where we have done the heavy lifting an you simply create the content.
  3. Learn how to do this on your own from our Kickstart Marketing short course
  4. We DO IT ALL FOR YOU (DIFY) in accordance with your budget.

How Does It work?

In consultation with you, we compile your calendar, create content, post the content regularly and consistently as required to achieve your marketing objectives plus supply a monthly performance report.

To be effective with Content Marketing you must know:Content Marketing

      1. Who your Ideal Customer is and what they are looking for.
      1. Where your audience hangs out, to go to where they are.
      1. What your Brand voice as well as the appropriate platform tone are.
      1. Have clear Marketing Goals & Objectives to guide and measure activity.
      1. Analyse your Customer’s Buying Journey & Buyer Readiness to ensure your content is relevant.
      1. How to measure and monitor engagement to improve effectiveness.
    1. Content Generation best practices.  Learn more.

Use “AIDA” to Engage and Increase Reach

Post content to get their ATTENTION – INTEREST – DESIRE – ACTION

It’s all about getting customers to know you, to trust you and to buy from you.  In the Online environment, great, relevant quality Content is key to promoting your business in the crowded online space.

All your content should tell your story, consistently across all your platforms.

CONTENT MARKETING DONE FOR YOU

DIFY Social Media Content Generation

Which way are you heading_To Help you meet Your Goals

Whichever way you choose to put it, your BIG CHALLENGES are:

  1. To get the Attention of Prospective Customers;
  2. To keep and retain their Interest so that they lean in to listen to your message;
  3. To build a Desire to invest trust, time, energy, money and loyalty in your business;
  4. To respond to your Call to Action to subscribe, sign up, attend, visit, or buy;
  5. To develop brand advocates who keeping buying, refer and share your message.
Marketing Strategy

In order for social media marketing to be an effective tactic, integration with other marketing activity is recommended to get best ROI.

Social Media

Social Media Integrated into your Marketing strategy is a powerful tool to achieve your Goals.

Objectives are:

  1. Establishing a presence where your Customers are.
  2. Creating engaging content on selected platforms to build your Brand.
  3. Growing you audience.
  4. Converting prospects to customers.
All Content Marketing should ultimately take them to Buy.

A website is an Online Shopfront: You cannot build your business on rented property alone, you need owned real estate “Online Shopfront” AKA your OWN website/blog to showcase what you do.

your own website

Irresistible Offer(s)

In order to convert prospects to customers you need to make an offer they cannot ignore.

Ideal Customer Avatar

Content Marketing means you put the Right Message, in front of the Right Customer, in the Right Place at the Right Time.  Good reasons to know your Ideal Customer better than anyone.

When you know what makes them tick, what they want more than anything and how you can satisfy that need better than any other business, your marketing message is the result of a winning formula!

Local Marketing

Brick and Mortar businesses must be as visible offline as online including print, flyers, signage in addition to location marketing and search.

Conversion Funnel

When you want your audience to take a specific action, the road you lead them down must be free of any friction and may require sign up forms, competitions, free offers and purchase incentives.  You also will get there quicker by using the right tools, with the right message in the right place.

Online Ads

Facebook Like Ads are recommended to continuously attract a new audience and top up your sales funnel; also Boosted offer posts to your audience to increase conversion rates.

Content Marketing and AlgorithmsIgnite your Content Marketing with ALGORITHMS

Facebook continues to reign in popularity over other social media with more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (600 million) combined (Source: CNBC).   Learn Facebook and the rest comes pretty easy.

In order for content to be Engaging it must be SEEN and to be ‘seen’, Content Generators have to play according to Algorithm Rules.

An Algorithm or formula decides if your content is worthy is based on:

  • What percentage of your total audience is actively following your Page – a big audience with no regular followers is no good
  • How Posts are performing – people need to Respond most of the time
  • How your Page performs over time – a stagnant page for more than a couple of days may as well be dead.
  • Content that varies from video, to images, to Live, to text, to Links etc.
  • How Recent Activity is on your Page including posting, responding, answering messages etc. It is not accidental that Facebook has a “Very Responsive” badge for Pages.  Social Media Marketing experts are recommending posting around x4 per day.  At least once should be a minimum for serious marketers.
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By way of preparation, you will be required to complete the Ideal Customer Exercise, specify 3 Competitors, setup a Facebook Business Page, supply an image gallery, a logo plus any other branding specs and full pre-payment is required in advance of any services being delivered.