We DO Content Marketing FOR YOU!
To be effective with Content Marketing you must:
- Work out which platform, tactic, tool you will use to engage directly with your target audience
- Have clear Goals & Objectives
- Generating new business opportunities (Leads).
- Growing awareness of your business (Brand-building).
- Selling more to the same customer (Re-marketing).
- Providing Customer Service (Customer Retention).
- Analyze your Customer’s Buying Journey & Buyer Readiness
Use “AIDA” to Engage
- Post content to get their ATTENTION – INTEREST – DESIRE – ACTION
It’s all about getting customers to know you, to trust you and to buy from you. In the Online environment, great, relevant quality Content is key to promoting your business in the crowded online space. All your content should tell your story, consistently across all your platforms.
WE DO CONTENT MARKETING FOR YOU
DIFY Social Media Content Generation
To Help you meet Your Goals
Whichever way you choose to put it, your BIG CHALLENGES are:
- To get the Attention of Prospective Customers;
- To keep and retain their Interest so that they lean in to listen to your message;
- To build a Desire to invest trust, time, energy, money and loyalty in your business;
- To respond to your Call to Action to subscribe, sign up, attend, visit, or buy;
- To develop brand advocates who keeping buying, refer and share your message.
In order for social media marketing to be an effective tactic, integration with other marketing activity is recommended to get best ROI.
Social Media Integrated into your Marketing strategy is a powerful tool to achieve your Goals.
- Establishing a presence where your Customers are.
- Creating engaging content on selected platforms to build your Brand.
- Growing you audience.
- Converting prospects to customers.
You cannot build your business on rented property alone, you need owned real estate “Online Shopfront” AKA website/blog to showcase what you do.
Ideal Customer Avatar
In order to put the Right Message, in front of the Right Customer, in the Right Place at the Right Time, you need to know your Ideal Customer better than anyone. When you know what makes them tick, what they want more than anything and how you can satisfy that need better than any other business, your marketing message is the result of a winning formula!
In order to convert prospects to customers you need to make an offer they cannot ignore.
(for Brick and Mortar)
Your business must be as visible offline as online including print, flyers, signage in addition to location marketing and search.
When you want your audience to take a specific action, the road you lead them down must be free of any friction and may require sign up forms, competitions, free offers and purchase incentives.
Facebook Like Ads are recommended to continuously attract a new audience and top up your sales funnel; also Boosted offer posts to your audience to increase conversion rates.
Engaging “On Brand” Content
The statistics below are quoted for the purpose of illustrating the volume of content competing for attention and the necessity for quality and consistency to be heard and seen above the noise.
Facebook continues to reign in popularity over other social media with more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (600 million) combined (Source: CNBC).
FACEBOOK STATISTICS Updated June 15, 2018
- Q1 2018 Worldwide +2.20 billion monthly active Facebook making it the largest community in the world so confirming Facebook is too big to ignore.
- 66% Facebook’s audience are considered daily active users which means a huge number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
- There are 1.15 billion mobile daily active users and mobile advertising revenue represented around 88% of FB’s ad revenue; reinforcing the fact that everything must be optimised for MOBILE.
- Age group 25 to 34 is the prime target demographic for many businesses’ marketing efforts and with them accounting for nearly 30% of the audience, you have the opportunity to engage these key consumers on Facebook.
- You can reach both genders effectively on FB. Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
- Every 60 seconds 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded on Facebook. That is a huge amount of information competing for their attention, so quality and strategy. Fortunately, Facebook provides Insights to track performance of content.
In order for content to be Engaging it must be SEEN and to be ‘seen’, Content Generators have to play according to Facebook Rules.
The Facebook Algorithm or formula that decides if your content is worthy is based on:
- What percentage of your total audience is actively following your Page – a big audience with no regular followers is no good
- How Posts are performing – people need to Respond most of the time
- How your Page performs over time – a stagnant page for more than a couple of days may as well be dead.
- Content that varies from video, to images, to Live, to text, to Links etc.
- How Recent Activity is on your Page including posting, responding, answering messages etc. It is not accidental that Facebook has a “Very Responsive” badge for Pages. Social Media Marketing experts are recommending posting around x4 per day. At least once should be a minimum for serious marketers.
DONE FOR YOU CONTENT MARKETING
Checklist of Content Generation Services
All prices are quoted Ex VAT
|Do It For Your (DIFY)||Details||Unit Cost||Per month|
|Monthly Content Calendar||Your Niche market, ideas, #s, event, days of year, vary types.||R 350.00||R 350.00|
|X1 post per week
|Excl. Live & Brand video content||R 300.00||R1 200.00|
|X4 posts per week
(17 per month)
|Excl. Live & Brand video content||R 800.00||R3 360.00|
|Monthly Insights report & recommendation||General summary, plus commentary on best and worst posts; Pages To Watch||R 750.00||R 750.00|
|Monthly meeting (Skype)
Up to 1 hour
|Training, Review, Plan update with events, promo’s etc.||R 750.00||R 750.00|
(on site) 1 – 2 hours
|Ditto incl. Travel & Time
within 30 kms
|R1 875.00||R1 875.00|
|X1 Blog per month||Copywriting Blog per briefed topic. 800 – 1000 words||R1 500.00||R1 500.00|
|Email Campaign on MailChimp (excl. initial setup)||Design, edit copy, test mail, campaign report||R1 500.00||R1 500.00|
|Create Lead Magnet
|Edit supplied content, design, upload (and host if applicable +Supply link )||R1 250.00||R1 250.00|
|Create Opt In Form||Design, Set up (and host if applicable) Supply link||R 750.00||R 750.00|
1 hour on site
|Preparation, Training, Broadcast||R1 875.00||R1 875.00|
|Facebook Likes Ad or Boosted Post Campaign||Design, Targeting, Setup Ad, monitoring, reporting.
Prepay Ad budget +/- R500pm
|R2 250.00||R2 250.00|
Terms and Conditions Apply
By way of preparation, you will be required to complete the Ideal Customer Exercise, specify 3 Competitors, setup a Facebook Business Page, supply an image gallery, a logo plus any other branding specs and full pre-payment is required in advance of any services being delivered.
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