These Tips will help prepare for the reality of declining Social Media Reach in 2017.
I am guessing that if I find very little time to listen to, and learn from, podcasts presented by marketing gurus, that you might be in the same boat.
Fortunately, a bit of time-out during this holiday season has meant finding the time to do exactly that. I decided to summarize the take-outs I collected from this Podcast, as Amy Porterfield talks with the great Michael Stelzner of Social Media Examiner.
With so many people and businesses on social media, marketers are competing with family and friends for limited “Mind Share”.
One of the things you can be very sure of is that social media reach will continue to decline and consequently social media marketers will have tough job getting their content in front of prospective customers.
It is no longer good enough to just produce valuable content – if people don’t see it, it’s wasted.
Tip 1: Limit Self Promotion to Increase Social Media Reach
Stop self-promoting completely on Facebook unless it is linked to a paid Ad.
Tip 2: Be Generous
Do a live Q&A to really help and link to promotions of your products or services. or offer FREE valuable content which makes people want to part with their email address.
Tip 3: Pay to Play
An answer lies in providing respected, targeted content, plus you MUST advertise to you audience to get their attention. Right now Facebook Ads are still provide a much higher ROI than Google but this will not last forever. You can expect cost of Ads on Facebook to increase, so get on board now.
Tip 4: Focus on email acquisition.
Profiles on Social Media platforms akin to building on someone else’s land. Your email list is still your most valuable marketing asset and investing time into ensuring email optins at every opprotunity is a primary online marking tactic.
Tip 5: Email Optin
You website email optin box must be tested and tweaked until it increases your conversion rate. Test headline, opt in box style, colour and image.
Tip 6: Email Deliverability
A big mail list is no good if your mails are not being delivered and opened. Check your data and find ways to make people value your email so that they click to read.
Tip 7: It’s not about Quantity
Don’t just increase frequency to compensate for lower Reach. But if you have Quality content then, posting more than once when your audience is on Facebook and more likely to see you posts is worth testing.
THIS IS SO IMPORTANT! Get in front of your most important audience. Don’t focus on the size of your audience but rather the quality; the right traffic and not how much traffic.
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Suze Bouwer, created and owns RedMatchtick.com and, I am a marketing coach. I work with small business owners and managers to how to do better modern marketing, work smarter and stretch their budget by providing tried and tested ways to do marketing which gets measureable quicker results without wasting time, saving money and avoiding frustration.
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