Social Media


 

Social Media Part IV: Twitter & YouTube

Social media is not a fad nor a trend. It’s here to stay and essential for any online existence. Its indispensable for marketers, it’s but as a marketing channel, things can get a bit confusing. Social media marketing includes 100’s of potential social media sites, a vast array of ways to engage, and a medley […]

Social Media Tips Part III : LinkedIn & Pinterest

To say I was discombobulated by this digital marketing thing just a few years ago would be an understatement. As a bit of an industry dinosaurs it was sufficiently onerous to grasp the whole discipline, let alone keep current in this perplexing, constantly changing environment and also achieve my employer’s goals and objectives. It is […]

Social Media Part II: Google+ and Instagram

Your Social Strategy this year must include a shift from quantity to …quality content quantity to …quality audience just being there to …having clear goals and objectives running out of time to …working smart Do what you do best & let Redmatchstick Marketing do the rest. Our Ignited Marketing Package gets us on your Team […]

Play your part with Responsible Reviews

Yesterday (27 Jan 2013)  I was at a beautiful restaurant for lunch in Parys – each outside table in its own little secluded area in the garden down towards the river … just perfect for a Sunday lunch. As a TripAdvisor convertee, I did of course check with the ‘review guru’ and booked despite the […]

SEO OF YOUR WEBSITE

This article highlights issues about SEO of your website and the importance of an ongoing campaign: http://www.searchengineguide.com/stoney-degeyter/how-to-get-the-most-value-from-your-seo.php It is no longer about a ‘pretty’ site and as we embark on our marketing plans for 2012, SEO (handled by our carefully identified professionals who specialise in this service) will feature very prominently to ensure that your […]

Content is surely King!

TODAY’S GREAT NEWS… THE big shift in search is that humans will now have a say in what makes good content, rather than just the machine. According to Google, this means that low quality content and search engine fodder will have no place to hide or, more accurately, Google will hide it much further down the […]

Social Media can increase conversion

Improving interactive customer service and social media are two ways to reduce abandonment and potentially increase conversion on your hotel website. Nearly 3 in 5 US online consumers will consider abandoning an online purchase if they have questions and can’t get immediate help. According to a major global hotel chain “proactive chat helped it reduce […]