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Social Media Part IV: Twitter & YouTube

Social media is not a fad nor a trend. It’s here to stay and essential for any online existence. Its indispensable for marketers, it’s but as a marketing channel, things can get a bit confusing. Social media marketing includes 100’s of potential social media sites, a vast array of ways to engage, and a medley […]

Social Media Tips Part III : LinkedIn & Pinterest

To say I was discombobulated by this digital marketing thing just a few years ago would be an understatement. As a bit of an industry dinosaurs it was sufficiently onerous to grasp the whole discipline, let alone keep current in this perplexing, constantly changing environment and also achieve my employer’s goals and objectives. It is […]

Social Media Part II: Google+ and Instagram

Your Social Strategy this year must include a shift from quantity to …quality content quantity to …quality audience just being there to …having clear goals and objectives running out of time to …working smart Do what you do best & let Redmatchstick Marketing do the rest. Our Ignited Marketing Package gets us on your Team […]

Guest Reviews – How to become an Alchemist!

Are your negative reviews earning you kudo’s? 15 Tips for turning Customer Feedback into Gold! We hope that you only receive glowing accolades and fabulous online reviews but chances are there are one or two grumpy ones that creep in from time to time. Your hard earned Brand reputation plus applicable consumer protection legislation demands […]

The 5 Stages Customer Journey

By applying your ‘passion’ when analyzing the performance of your business during each of the 5 stages of the customer journey, it will be easy to see how you can stand out above your competition and keep the attention of potential customers. When I plan a trip, I take a lot of care with my […]

Five of Richard Branson’s and one of Mine

Richard Branson started a blog on LinkedIn. His Five top tips to starting a Successful Business http://www.tourismtattler.co.za/five-top-tips-to-starting-a-successful-business/ are both refreshing and thought provoking. I have précised his five top tips: 1. Listen more than you talk Brilliant ideas can spring from the most unlikely places. 2. Keep it simple. You have to do something radically […]

Play your part with Responsible Reviews

Yesterday (27 Jan 2013)  I was at a beautiful restaurant for lunch in Parys – each outside table in its own little secluded area in the garden down towards the river … just perfect for a Sunday lunch. As a TripAdvisor convertee, I did of course check with the ‘review guru’ and booked despite the […]