Marketing is about attracting, engaging and retaining customers but without a thorough understanding of your competitors, their products, service, pricing, customers etc. your shooting in the dark. Keep tabs on new developments such as upgrades, expansion or new businesses, through the media or by connecting with suppliers who are likely to know a lot about […]
Hospitality Marketing
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How to set your Facebook Business Page up like a Pro!
Use this Cheatsheet to gather all the essential information you need to set up your Facebook Business page like a Pro … or maybe it’s time to give your Page an essential annual check up. Then follow this Step-by-Step video where I show you where to Copy and Paste what … …. its that simple! […]
Social Media Part IV: Twitter & YouTube
Social media is not a fad nor a trend. It’s here to stay and essential for any online existence. Its indispensable for marketers, it’s but as a marketing channel, things can get a bit confusing. Social media marketing includes 100’s of potential social media sites, a vast array of ways to engage, and a medley […]
Social Media Tips Part III : LinkedIn & Pinterest
To say I was discombobulated by this digital marketing thing just a few years ago would be an understatement. As a bit of an industry dinosaurs it was sufficiently onerous to grasp the whole discipline, let alone keep current in this perplexing, constantly changing environment and also achieve my employer’s goals and objectives. It is […]
Social Media for the Hospitality Industry: Part I – Blogging & Facebook
Social media is going to become increasingly important for your business. Optimising your ROI is probably a major challenge but it need not be a time vampire. Since social networks are transforming the way your customers interact with your business, through all stages of the customer journey, you had better hop on board and claim […]
Marketing Planning will take your business up a notch in 2015!
With Marketing Planning you can kick some Competitive But in 2015 5 Marketing Planning Tips to get you started: We recommended this important task to our clients in the first week of 2015. If you have not taken the time yet, there is no better opportunity than right now! … And BTW, it’s worth working […]
The 5 Stages Customer Journey
By applying your ‘passion’ when analyzing the performance of your business during each of the 5 stages of the customer journey, it will be easy to see how you can stand out above your competition and keep the attention of potential customers. When I plan a trip, I take a lot of care with my […]
Mozambique recce in November reveals all is calm in Inhambane
Ten journalists from South Africa including Now Media, News24, Joburg Style and BizCommunity, were hosted on a site visit to Massinga Beach and Castelo do Mar in Inhambane in November 2013. The Group flew by a 15-seater Embraer 110 from Lanseria and via Kruger Mpumalanga airport. This aircraft is available for group charter and ideal […]
Five of Richard Branson’s and one of Mine
Richard Branson started a blog on LinkedIn. His Five top tips to starting a Successful Business http://www.tourismtattler.co.za/five-top-tips-to-starting-a-successful-business/ are both refreshing and thought provoking. I have précised his five top tips: 1. Listen more than you talk Brilliant ideas can spring from the most unlikely places. 2. Keep it simple. You have to do something radically […]
TripAdvisor Awards: CONGRATULATIONS Garonga Camp & Villa Zest
“TripAdvisor is incredibly proud to announce its Travelers’ Choice award-winning hotels for the tenth year,” said Barbara Messing, chief marketing officer for TripAdvisor. “We’re also thrilled to grow our awards with winner lists for twice as many markets globally this year, as we continue our mission to help more travelers around the world plan and […]