MODERN MARKETING TIPS for now and into 2018 … Are you like most of my coaching clients – overwhelmed with the sheer volume of modern marketing opportunities out there and, with no radar to navigate through the noise and find the easiest route? I get it! In addition to the pressure of the current economic […]
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Social Media for the Hospitality Industry: Part I – Blogging & Facebook
Social media is going to become increasingly important for your business. Optimising your ROI is probably a major challenge but it need not be a time vampire. Since social networks are transforming the way your customers interact with your business, through all stages of the customer journey, you had better hop on board and claim […]
Guest Reviews – How to become an Alchemist!
Are your negative reviews earning you kudo’s? 15 Tips for turning Customer Feedback into Gold! We hope that you only receive glowing accolades and fabulous online reviews but chances are there are one or two grumpy ones that creep in from time to time. Your hard earned Brand reputation plus applicable consumer protection legislation demands […]
Marketing Planning will take your business up a notch in 2015!
With Marketing Planning you can kick some Competitive But in 2015 5 Marketing Planning Tips to get you started: We recommended this important task to our clients in the first week of 2015. If you have not taken the time yet, there is no better opportunity than right now! … And BTW, it’s worth working […]
The 5 Stages Customer Journey
By applying your ‘passion’ when analyzing the performance of your business during each of the 5 stages of the customer journey, it will be easy to see how you can stand out above your competition and keep the attention of potential customers. When I plan a trip, I take a lot of care with my […]
Added Value for Women Travellers
These simple concepts allow management to come up with the most reasonable and appropriate personalised ways to satisfy their female guests – using the Services, Amenities, Facilities and Design provided by their individual hotel. Four affective emotion states (wants) were identified: Feelings of Safety Above all, women want to feel safe Added Value: Hotel managers should review the ways they can […]
supporting Free Wi-fi in hotels
following last week’s tweet on my Twitter account @sahotels Suzette Bouwer Join list of all hotels offering free WiFi for their guests … hashtag #3wifihotels. 9 Jun via web I am still on about Free Wi-fi in hotels Hotels are looking to boost occupancy (Or should be – my comment) through added room amenities. When […]
Effective Hospitality Marketing in 2011
I am struck by the “Back to Basics” concepts below. Common sense prevails and remembering how you wish to be treated … it really is pretty simple ”Don’t go after a friend to make a sale; go after a sale to make a friend” by long time sales executive and Executive Vice President, HSMAI Adrian […]