Just as I was about to publish this post to help you improve content marketing on Instagram, a mailer popped into my inbox. It was not only Instagram’s Vision that struck me but also the importance of passing on my proven experience with marketing on this platform. “After a year that challenged everything we thought […]
Social Media Tips
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February Days to Inspire Content Creation
There are numerous ways you can take inspiration for these February Days to create content that helps your Brand and your Business stand out. When using February Days of the year think which Days apply to your business or your NICHE target markets and their interests. Like any social conversation, talk about topics that are […]
Building Relationships Takes Work (Here’s How)
Whether you are marketing online, communicating or just socializing, relationship building takes work. Listening, Responding, Being Interesting. Some days it’s just difficult to find the right words, image, and shoot a video. Or, time simply runs out. I know how minutes and hours are frittered away by digital marketing and too often the sun sets […]
Beat Common Small Business Marketing Failures
I’m just me and I can’t help being honest, authentic and real about Marketing Failures and saying it like it is when it comes to where I’ve been and how I got to where I am. The tears of frustration, bumps and bruises and price of working with less than engaged mentors who did not […]
6 Steps to an Invincible Product Launch
How to Create a BUZZ around your PRODUCT LAUNCH Here is a fantastic strategy I learned this week from the really unbeatable launch of #Mayochup. Whether you are launching a new product, service, package – whatever – this could be just the recipe to follow and I have extracted the Steps so you can get […]
7 Easy Modern Marketing Tips for Small Business
MODERN MARKETING TIPS for now and into 2018 … Are you like most of my coaching clients – overwhelmed with the sheer volume of modern marketing opportunities out there and, with no radar to navigate through the noise and find the easiest route? I get it! In addition to the pressure of the current economic […]
How to grow your small business (on a budget) with Boosted Posts vs Organic Reach
Learn a few essential tips for optimizing your Facebook Boosted Posts vs Organic Reach. SPOILER ALERT … You need BOTH! Quality content posted to a Quality Audience plus Boosted posts to reach those that are not seeing your posts in their Newsfeed (read on to find out WHY?). Study your Audience insights and learn to […]
How to Plan your Social Conversations
This is an example of a 10 day Chat Plan to inspire content generation that attracts more followers, increases Reach and engagement. The reason to be active on social media is because that is where your audience hangs out more than any other place online. Social media offers you inexpensive marketing channels to communicate with […]
10 Tips to build your meaningful & long-lasting Facebook business relationship
Build a Facebook business relationship appropriately, like you would any Business Partnership. C how it is done! Marketing on Facebook, or with Facebook, is a worthwhile endeavour and a good investment of your marketing time and budget. Facebook unveiled their 10 year Plan last year plus 2017 Q2 results show Facebook finished the quarter with […]
How to Get it On with Video Marketing!
You’re probably asking why all the hype about video marketing and so much talk from me about the subject on all my platforms? Let’s highlight some reasons for you. Video marketing is one of the newest additions to your promotion toolbox because it is one of the most versatile and profitable digital marketing tools out […]