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Five of Richard Branson’s and one of Mine

Richard Branson started a blog on LinkedIn. His Five top tips to starting a Successful Business http://www.tourismtattler.co.za/five-top-tips-to-starting-a-successful-business/ are both refreshing and thought provoking. I have précised his five top tips: 1. Listen more than you talk Brilliant ideas can spring from the most unlikely places. 2. Keep it simple. You have to do something radically […]

Play your part with Responsible Reviews

Yesterday (27 Jan 2013)  I was at a beautiful restaurant for lunch in Parys – each outside table in its own little secluded area in the garden down towards the river … just perfect for a Sunday lunch. As a TripAdvisor convertee, I did of course check with the ‘review guru’ and booked despite the […]

SEO OF YOUR WEBSITE

This article highlights issues about SEO of your website and the importance of an ongoing campaign: http://www.searchengineguide.com/stoney-degeyter/how-to-get-the-most-value-from-your-seo.php It is no longer about a ‘pretty’ site and as we embark on our marketing plans for 2012, SEO (handled by our carefully identified professionals who specialise in this service) will feature very prominently to ensure that your […]

Content is surely King!

TODAY’S GREAT NEWS… THE big shift in search is that humans will now have a say in what makes good content, rather than just the machine. According to Google, this means that low quality content and search engine fodder will have no place to hide or, more accurately, Google will hide it much further down the […]

Added Value for Women Travellers

These simple concepts allow management to come up with the most reasonable and appropriate  personalised ways to satisfy their female guests – using the Services, Amenities, Facilities and Design provided by their individual hotel. Four affective emotion states (wants) were identified: Feelings of Safety Above all, women want to feel safe Added Value: Hotel managers should review the ways they can […]

How do your clients perceive real value?

Should You Flash? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152987 makes for a good read about using Flash Sale channels but my interest and invitation for comment is : “How do our top-end clients perceive real value” You have heard the comment “there is a reason, rich people are rich” And the point made in this article resonates: The path laid by luxury goods flash […]