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E-Commerce and Covid-19 Consumer Behaviour

Covid-19 Consumer Behaviour Changes and Life as we knew it is no longer business as usual. Covid-19 Consumer Behaviour Changes means that the way we consumers Live, Work, Play and Shop have all changed your loved ones, friends, extended families, colleagues, suppliers, customers, clients, services, you name it, have changed, some forever and some short-term. […]

Email is Not Dead, Just More Important!

Just a reminder that EMAIL IS NOT DEAD especially when working hand in hand with social media and an e-commerce website to convert sales; it is very much alive!  An integrated marketing strategy is essential to find new customers, warm and massage the relationship until they are ready to engage and want more.  And, wherever […]

8 Ways to Respond to Your Competitors

Marketing is about attracting, engaging and retaining customers but without a thorough understanding of your competitors, their products, service, pricing, customers etc. your shooting in the dark. Keep tabs on new developments such as upgrades, expansion or new businesses, through the media or by connecting with suppliers who are likely to know a lot about […]

Social Media Tips Part III : LinkedIn & Pinterest

To say I was discombobulated by this digital marketing thing just a few years ago would be an understatement. As a bit of an industry dinosaurs it was sufficiently onerous to grasp the whole discipline, let alone keep current in this perplexing, constantly changing environment and also achieve my employer’s goals and objectives. It is […]

Social Media Part II: Google+ and Instagram

Your Social Strategy this year must include a shift from quantity to …quality content quantity to …quality audience just being there to …having clear goals and objectives running out of time to …working smart Do what you do best & let Redmatchstick Marketing do the rest. Our Ignited Marketing Package gets us on your Team […]

Guest Reviews – How to become an Alchemist!

Are your negative reviews earning you kudo’s? 15 Tips for turning Customer Feedback into Gold! We hope that you only receive glowing accolades and fabulous online reviews but chances are there are one or two grumpy ones that creep in from time to time. Your hard earned Brand reputation plus applicable consumer protection legislation demands […]

Play your part with Responsible Reviews

Yesterday (27 Jan 2013)  I was at a beautiful restaurant for lunch in Parys – each outside table in its own little secluded area in the garden down towards the river … just perfect for a Sunday lunch. As a TripAdvisor convertee, I did of course check with the ‘review guru’ and booked despite the […]