Suze Bouwer, Marketing Consultant & Coach

Hello, I am Suze Bouwer, founder and owner of RedMatchstick.  I am a  Marketing Coach and Consultant focused on start-ups and small business,  showing them what they need to do and how to do better modern marketing!

My services are not for everyone.  I can ONLY help those who want to help themselves and, who will do the work. I love clients who passionately seek to deliver a wonderful memorable, encounters to guests, members, customers and clients so that they want to come back again and again.

Suze Bouwer Marketing Consultant and Coach

Suze Bouwer Marketing Implementation Coach & Consultant

If you REALLY, want to:

  • get your word out there by learning how to promote your businesses more effectively online;
  • get more bang for their marketing buck by doing it well yourself and knowing what is best done by others;
  • ease the stress of marketing in these tough times …

…then you just landed at the right place. You have found yourself your very own, and quite unique, marketing consulting and coaching support.

That’s because I have extensive marketing expertise and experience in the hospitality and leisure industry right across Southern Africa but that I am still constantly learning and updating marketing best practices to keep up with the fast-changing world we live in.


  • I am Passionate and fired up by empowering small business using my 28 years of big business know-how; and rather uniquely coupled with digital marketing know-how TO SHOW HOW TO DO really effective marketing in these challenging times (with less money, people, time and expertise)!
  • I help owners and managers of small leisure businesses like golf clubs, boutique hotels, lodges, and travel companies master social media to create engaged communities, improve awareness of their company, to find sales leads and, provide better customer service whilst requiring less money, people, time and marketing expertise.

Suze Bouwer’s Journey

I, Suzette Bouwer returned to Zimbabwe after studying Psychology at the University of Cape Town in the early 80’s.  After a few years of ‘seeking’ my destiny in various fields including Human Resources, Commodity Trading, Import/Export; I joined Cresta Hotels as PRO in 1988.  Fortunately, just as the Group was expanding into Botswana.

I demonstrated a natural aptitude for marketing and was sponsored by my employer to study further at the Wits Business School leading to a role as head of the groups’ Marketing Plans for 14 hotels in the late 80’s and early 90’s.  Anyone who traveled to Zimbabwe and Botswana in those days will attest to the fact the Cresta Hotels was a leader in providing great hospitality!

After 9 years and a yearning to broaden my horizons, I took a bold step to moved back to Cape Town in 1995 to join a professional conference organizer and later joined Legacy Hotels and Resorts (then Stocks Hotels). I worked with remarkable hotels and Lodges in both South Africa and Namibia seeing the opening of iconic hotels like The Michelangelo in Sandton and The Commodore at the V&A Waterfront in Cape Town.

This experience and love of the Southern African opened an incredible door … a year’s contract working for SADC Secretariat and GTZ at the 2000 World Expo in Hanover, Germany.  Yet more regional knowledge was gleaned working closely with each of the SADC member states to present their attractions to the First World.

On my return home, I joined Rani Africa to set up the marketing department for a Saudi owned company that planned a huge investment in the tourism sector in Mozambique, starting with the refurbished and opening of the luxurious Indigo Bay Island Resort in Bazaruto.

In 2010 I opened my own marketing consultancy working for independent owners and with big pressure to achieve excellent return on investment with much smaller marketing budgets, I quickly realized the need to develop expert online marketing skills.

I studied and studied and eventually signed up for a US-based internet marketing mentorship.

These Days

My client list of present and past includes Kloof Country Club, The Metropolitan Golf Club in Cape Town, The Club Management Association of Southern Africa, Randpark Golf Club (Best of Joburg 2015), Copperleaf -The Ernie Els Club, Ruimsig Country Club, Massinga Beach Lodge and Castelo do Mar in Mozambique, Johannesburg Boutique Collection, River Place; Meikles Hotel; Victoria Falls Steam Train; Lombardy Boutique Hotel; Marion on Nicol; Mutapa Caia Camp; Leopard Rock in Eastern Highlands of Zimbabwe.

“Being the richest man in the graveyard doesn’t matter to me.  

Going to bed at night knowing we’ve done something wonderful is really what matters to me” – Steve Jobs