We help time-poor and tech-challenged creatives, eCommerce business owners, coaches, and real estate professionals with marketing made simple training to generate sales leads. Unlike many, we take pride in passing on the expertise and knowledge we use in our own businesses every day!
INVIGORATE your marketing with team Suze Bouwer, Marketing Coach Enabler, Coach, Mentor, Content Creator & Business Owner.
Whether you want to learn how or let us do it for you, you are most WELCOME to Marketing Made Simple and Effective!
We show you how to ATTRACT – BUILD – CONVERT with our Marketing Made Simple as A, B, C!
Suze Bouwer | Red Matchstick helps Online Shop owners, Coaches, Startups, and SME business owners grow their businesses with more effective digital marketing.
Learn more about our Services
With a Marketing Made Simple Strategy, you get a system that suits any business and takes Suspects to Prospect to Customers as they get to Like – Know and Trust you and your business enough to Buy!
Marketing is about focusing on the “right message, to the right person, in the right place at the right time” AND, successful marketers are creating “the right Value, to the right audience, in their time.”– Robert Rose (adapted)
Marketing Made Simple Explained
You need the Right Message!
Focus on the customer, their challenge, problem or desire and use appropriate copywriting and Visuals they resonate with.
Put in front of the Right Audience!
Your marketing effort’s cornerstone is about understanding your ideal customers and getting to know them better than anyone.
This is the sure way to laser focus your offer. Knowing what they Value and not what you think is great about your offer!
If you cannot describe your IDEAL CUSTOMER in detail, this questionnaire will help you. DOWNLOAD BUYER PERSONA WORKSHEET
Where their attention is in the Right Place!
Knowing where your ideal prospects hang out helps you know fine-tune your effort, go to them and put your message there in the best way to get their attention.
At the Right Time!
Prospects are on a Buying Journey, and they want you to help them with their purchasing decision with appropriate marketing communication: Starting with helping them find you to adding value and showing why you deserve their attention; then demonstrating why you are the best choice; give them the proof they need to help decide and present your best offer at the right time.
Finally deliver on your promise in the most authentic, trustworthy, and relevant way to keep me coming back for more!
LESS HARD SELL, MORE SOCIAL SELL
First, help them KNOW You
- Social Media Marketing MORE …
- Local Marketing with Google my Business & Facebook
- Web Presence
Get them to LIKE you
- Consistent Quality Social Media Content GET OUR MONTHLY CONTENT PLAN
- Free and low-cost irresistible offers
- Lead Generation MORE …
When they TRUST you …
- Reputation Management, particularly on Google
- Email Marketing Works and now POPIA privacy laws have made a professional approach more relevant than ever.
- Direct Messaging
CONVERT to Customers
- Irresistible Offers
- Payment Gateway
- Autoresponders, upsells, side sells and down sells
- Advocacy, Case studies and reviews.
“The web attacks traditional ways of doing things and this is very uncomfortable for traditional businesses to deal with.”– Sir Martin Sorrell, CEO, WPP Group
Marketing Made Simple Business Coach
OTHER WAYS WE IGNITE YOUR MARKETING:
- Email Marketing, Lead Generation & Opt-ins
- Create Ideal Customer Avatars. What are they? Learn MORE
- Content Marketing for Small Business
- 1-2-1 Marketing Coach