Suze Bouwer coaches Small Business DIY Marketing.
- One- to -One Coaching READ MORE
- Online Marketing Courses READ MORE
- Group Training WHAT’S ON?
- Tailormade solutions Take this Survey to tell me about your marketing challenges
By signing up you get to benefit from my many years of learning, experience and on the job support. You get my tried and tested Best Practices, the Systems, and Tools that I have developed while starting up my own businesses and helping clients find the easier way to their success.
We Show Small Business How to Do Marketing.
We do not do it for you, rather we take you by the hand to show you how to do your own Small Business Marketing DIY style. Red Matchstick was established to Ignite Small Business Marketing and is NOT a digital marketing agency.
With limitations on just how much a small business owner or manager, AKA Jack-of-all-Trades can do, we have a system that helps you identify what you need to prioritize and focus on, to market your business effectively.
Whether you want to do it yourself or outsource to third parties, it takes knowing the best way to gain, to avoid pain!
By taking you a step back, to specify your business goals and objectives, we help you come up with a marketing strategy that is uniquely suited to your needs and situation and which will attract, engage and retain guests, members, clients, diners, patients, customers – whatever it is you call the people or businesses you sell to.
Thereafter, my small business marketing coaching guides you through the implementation of your marketing strategy, saving you time, money, effort and avoiding pitfalls along the way.
I’ll get you there quicker without the trial and tribulations.
Marketing Coaching for Small Business
Our aim is to show you how to attract, engage and retain ideal customers and empower you to implement a marketing strategy that will help your business grow and prosper:
- Set realistic goals and objectives to direct and focus marketing and sales
- Analyzing and managing your current situation including your macro business environment, your Stakeholders, your Competitors and your Customers
- Defining you Ideal Customers so you can attract more of the same
- Planning how, where and when you will market to your ideal customers
- Integrating purpose-driven social marketing, your website, newsletters, print, processes, physical evidence etc
- Allocating appropriate resources i.e. time, money, people and support
- Measuring, testing and tweaking what works best for your business
Never Fear Support is Near!
Although we don’t do it for you, we have seen too many marketing programs fail because they are not integrated across all the touch points that can make or break sales conversions. We have tried and test business associates to assist with
- Website development and redesign
- Creative Design of logos, for campaigns and social media content
- Online Advertising (Social Media & Google)
- Photographers and videographers
12 Likely Outcomes from ‘Show You How” Marketing
The reason we SHOW YOU HOW is because we want to leave you empowered, with lasting benefits and growth as a result of our interaction.
1. A realistic, tailor-made, digital marketing strategy that is customer-focused and achieving your business goals.
2. Realistic expectations about the role of social media and other digital marketing tactics.
3. A clear picture of who your Ideal Customers are and what they want from you.
4. Know where to focus your resources and what to leave alone.
5. Peace of mind from knowing you have defendable competitive advantage.
6. A Plan to save you time and avoid crisis management.
7. Identified and ‘harnessed’ team skills and resources.
8. A clear picture of what works for your business, its customers and audience (and what doesn’t!).
9. A system to measure your performance and return on investment.
10. Saved your marketing budget previously based on traditional marketing tactics.
11. All the Marketing Tools and Templates required to analyse your business for future Strategy updates.
12. A different approach to integrated sales and marketing of your business in this modern era!
RedMatchstick Marketing Coaching gives Businesses a hand up!