To be effective with Content Marketing you must:
- Work out which platform, tactic, tool you will use to engage directly with your target audience
- Have clear Goals &n Objectives
- Generating new business opportunities (Leads).
- Growing awareness of your business (Brand-building).
- Selling more to the same customer (Re-marketing).
- Providing Customer Service (Customer Retention).
- Analyze your Customer’s Buying Journey & Buyer Readiness
It’s all about getting customers to know you, to trust you and to buy from you. In the Online environment, great, relevant quality Content is key to promoting your business in the crowded online space. All your content should tell your story, consistently across all your platforms.
“Content is King” So what is Content Marketing?
- Social Media
- Images & Video
- Sales Collateral